‘In Om we have no word for slave,’ said Vorbis.
‘So I understand,’ said the Tyrant. ‘I imagine that fish have no word for water.’
— Terry Pratchett – ‘Small Gods’.

You can’t name a thing that could not be contrasted to some other thing based on any of its aspects: color, size, shape, font, texture, etc. A word does not need to be created for a state of being that has no opposite. Up – Down. Light – Dark. Alive – Dead.

This artist goes by the name Nebezial

Contrast occurs when two elements are different. The greater the difference the greater the contrast. The key to working with contrast is to make sure the differences are obvious. Four common methods of creating contrast are by using differences in size, value, color, and type.

Contrast in design is an accentuation of the differences between elements in a design. Most people think of contrast only as it applies to colors, but contrast can work with any design element. For example, if you have a group of lines that are all the same size, there is no contrast. But if one is a lot longer than the others, it contrasts with them.

If all the art elements are the same, the result is monotonous and unexciting. Contrast aids in readability by making headlines and subheadings stand out. Contrast shows what is important by making smaller or lighter elements recede on the page to allow other elements to take center stage.

Contrast is most effective when it is strong; the focal point of a design is usually a result of contrast where the eyes will naturally be drawn. It is important to remember that an ineffective use of contrast may result in confusion.

Below I have posted logos that I have found that have strong contrast.

For more information and opinions on the use f contrast in design check out the following sites;