The first step in the design process was to come up with a name. Without a name I had nothing to design for.

I quickly dismissed the idea of using my name – ‘Marshall’. For one thing even I still think of batteries when I hear my last name. On top of that it doesn’t say all that much about me other than my name is a synonym for law officer.

Since I hoped to specialise in Flash animation, I looked at the other companies that provide this service. Many had entertaining names like Digital Lamb and Monkeystack. Companies with less interesting names such as Vision Media were less ‘animation’ based.

My main goal is to produce a logo that displays my weird sense of humour, so I came up with a name that says the same. Random Thought.