Value is the play of shadow.

Value is the relative degree of lightness and darkness in a design element. Value is relative to the background color and other items on the page.

The value of colour increase or decreases to give extra dimension to an image, but in this case, value also refers to the creation of shadows.

Value can give an image a shinny veneer or a dark tone. It can create a feel of distance or movement. And is used in the creation of textures

Dark areas tend to denote gloom, mystery, drama or menac. Light areas tend to denote happiness, fun, gaiety, warmth and closeness

    The three logos below demonstrate how other people have used value;

    Value is little discussed as an element of design, but here are few sites that do just that;