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MC Escher's 'Another World II"

Space is the distance or area between, around, above, below, or within lines, colours and shapes. It can be positive or negative, two dimensional or three dimensional.

Space, often referred to as “white space,” but it doesn’t have to be white. It can be blue, yellow or even pink. White space is really referring to a place for the eyes to rest, for the design to breathe. It relieves tension.

Space is at a premium with business cards because of their size, so how it is used must be carefully considered. Don’t feel the need to fill all the space on a design. Look at the Google web site, it’s practically a blank page. The fact that the search bar appears to be the only thing on the page make you focus on it.

Once again, I have post three logos from other people with a good use of space.

For more on space and design, try these sites;