Shapes are a basic element of design. They are made up of closed contours and three-dimensional objects placed in the design. Shapes are used to convey meaning and organize information. The varied use of shapes can create patterns, space, contrast, emphasis and balance.

There are three types of shapes, geometric, organic, and abstract.

  • Geometric shapes are structured, often symmetrical shapes. These include squares, circles, and triangles but also octagons, hexagons, and cones.
  • Organic shapes are representation of recognisable shapes found in nature including, but not limited to flora and fauna.
  • Abstract shapes are stylized or simplified versions of natural shapes. Symbols found on signs, such as the stylized wheelchair shape for handicapped access, is one example.

The logos below show shape used in three different ways.

Here are a few links for further discussion on shape.