Click on image to see other great movie posters

Good design means as little design as possible. If you can remove an element within a design and that design still works, then you’ve practiced economy in design. There are no rules for using economy, if an element works in the composition with respect to the whole design, it should be kept. If it distracts from the desired effect, it should be re-evaluated for its purpose.

Graphic design is for identification, information, presentation and promotion. Economy of design furthers the concept of telling a short story with images. Everything needs to justify its continued existence. If you wish to retain something for the sake of tradition let that be a conscious decision.

This is a key goal in the case of user interfaces as economy breeds simplicity. Taking away from an interface means that there is less for a user to understand. Simplicity does not mean simplistic solutions, lack of functionality or limited information

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci.

Below are some logos that I have gathered which show economy in design.

For some more opinions on Economy and Simplicity, visit the following sites;